Refrigiwear, a luxury brand of men’s and women’s clothing, founded in 1954 in the suburbs of New York to meet the needs of meatpacking factory workers, initially entered the market with a collection of technical garments, particularly cold-resistant yet comfortable jackets suitable for working in low temperatures. It later established itself as a sportswear brand and eventually solidified its position as a luxury fashion brand by adding stylish details and offering models that would become true icons, such as the historic parka.
The B2B e-commerce website of Refrigiwear was created to effectively manage communication and relationships with the sales network, including agents and stores, through the automation of many business processes such as order acquisition, returns and replacements management, and inventory management. This move aimed to achieve a higher level of efficiency and gain a competitive advantage in the market.
The catalog provides an overview of the collections and thoroughly showcases the products through various photos (worn, still life, detailed, zoomed-in), in-depth descriptions of the models, and technical specifications. Of primary importance is the size grid, designed to facilitate bulk quantity input, which is a specific functionality of the B2B e-commerce.
The catalog provides an overview of the collections and thoroughly showcases the products through various photos (worn, still life, detailed, zoomed-in), in-depth descriptions of the models, and technical specifications. Of primary importance is the size grid, designed to facilitate bulk quantity input, which is a specific functionality of the B2B e-commerce.
Last but not least, the download area, a section where each user can access and download corporate materials such as merchandise, catalogs, lookbooks, and color charts. This section serves as a powerful marketing tool, allowing the company to communicate any news and updates to the sales network promptly. This includes special collections, flash sales, capsules, special events, and commercial initiatives. It provides users with direct and quick access to important materials, such as catalogs and lookbooks, helping to keep all business partners informed and engaged.
Milano
Via V. Monti, 8
20123 MILANO
Tel. +39.02 87177475
Chieti
Via Capestrano, 10/4
66100 CHIETI
Tel. +39.0871 574 866
Padova
Via Savonarola, 217
35137 PADOVA
Tel. +39.320 3390567
Email us at info@aeffelab.com
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